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 The world feels sick and sad these days, there is no cure but art and creativity. Making magic out of the shadows while we all try to survive.

“Antique Gurololita”

Model: Pixie

Photographer: Taeden Hall

Featuring our “Cure” dress!

In a workshop filled with haunted dolls, one winds to life. The scent of roses fills the air….

“Victorian Experiment”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our spiked dress!

 Down every alley is a new story in the city, a new landscape to explore….

“Visual Kei”

Models: Mindfractation, Yasmine

Photographer: Taeden Hall

Featuring our “Domestique” dresses!

Once upon a time, in a forest wreathed in snow there was a witch’s house. Inside dwelled the last of her line, a pale witch who dispensed potions and salves to any locals brave enough to seek her out for aid…

“Witch’s House”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Ingrid” dress!

The first half of this shoot with the metallic backdrop is secretly named “Baked Potato Devil”…..lol

“Alt Devil”

Model: Em

Photographer: Taeden Hall

Clothing by Gloomth

 Winter light drifting inside. Cold pallor. Cold floors.

“Red x Black”

Model: Karen

Photographer: Taeden Hall

Featuring our spiked blouse!

The contrast of soft, flowing ruffles against a crumbling city backdrop.

“Pastel”

Model: HOTARU

Photographer: Taeden Hall

Featuring our “Bruise” jsk!

 The strangest paths lead down crumbling hallways, mysterious rusting hardware creaks to life around us….

“Surveillance”

Model: Yasmine

Photographer: Taeden Hall

Featuring our “Night Rose” dress!

Alt fashion influenced by the environment, the decaying commercial landscape consuming us….

“Underground”

Model: Pixie

Photographer: Taeden Hall

Featuring our “Bruise” dress!

In a world that feels faded and cruel, magic still exists. Hidden in winding city streets shimmers something beautiful, something fascinating. You only have to look.

“Fairy”

Model: Luna Pumura

Photographer: Taeden Hall

Featuring our “Iris” dress!

 Crumbling capitalist structures, once optimistic and polished decay under fluorescent lights.

“Food Court”

Model: Maddyvstheinternet

Photographer: Taeden Hall

Featuring our “Fondant” dress!

The ghosts of capitalism past. Haunting liminal spaces swept clean every night under fluorescent lights. Shadows of what once was…

“Alt Mall”

Model: Mind Fraction

Crown by Circus of Peril

Photographer: Taeden Hall

Featuring our “Weaponized” jsk!

A dazzling array. Tangled light and toys, the shimmer of metal against fabric.

“Messy Bedroom”

Model: Dolly Momoiro

Photographer: Taeden Hall

Featuring a variety of Gloomth designs!

There are so many underutilized capitalist structures. Cement monuments to dreams and goals that have long crumbled. We love finding those spaces and exploring them with our shoots!

“Liminal Spaces”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Black Licorice” dress!

Sleeping beauty but make it alt.

“Dreamy Floral”

Model: Purrblind

Photographer: Taeden Hall

Featuring our spiked dresses!

The breeze drifting in from the lake, tinged with wildflowers and woodsmoke. A pastoral dream harkening back to the past…

“Pastoral”

Model: CheshireCat

Photographer: Taeden Hall

Featuring our “Ghost Queen” dress!

Summer by the public pool. The smells of chlorine, freshly cut grass, and bubblegum. Sunscreen smears and melting popsicles….

“Public Pool”

Model: Fine Lines

Photographer: Taeden Hall

Featuring our '“Syrup” dress!

A daydream down city streets, ruffles against steel fences, and crumbling cement.

“Summer City”

Model: Pixie

Photographer: Taeden Hall

Featuring our “Alice’s Pool of Tears” Dress!

Poison blossoms and winding paths. A greenhouse filled to the brim with plants.

“Greenhouse”

Model: Karen

Photographer: Taeden Hall

Featuring our “Weaponized” dress1

A tangle of sun bleached bones, the waves gnawing at the shoreline. The cliffs of sand slowly withering in the distance. The world’s end.

“Sunbleached”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Claudia” dress!

Daydream up your own little world. Something magical and bright, filled with blue skies and shimmering possibilities. Maybe placing your heart in the care of a fantasy is safer than in the hands of a real person right now….

“Gothic Fairy”

Model: Maddyvstheinternet

Photographer: Taeden Hall

Featuring our “Amalthea” dress!

 This was my first ever shoot in a new city! Montreal is so beautiful and shooting in the older parts of the city was like a dream. I hope to do more road trip shoots this summer!

“Montreal”

Model: Anda

Photographer: Taeden Hall

Featuring our “Havisham” dress!

Winding country roads, flanked by fields of wheat and corn. An empty expanse is a contrast to the gritty city streets we usually frequent.

“Countryside”

Model: CheshireCat

Photographer: Taeden Hall

Featuring a variety of our designs!

Drink from me and live eternally. A blessing and a curse.

“Vampiric”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Valerie” dress!

Come to our poison cake tea party! A strange dream of doll parts and ghostly apparitions….

“Poison Cake”

Models: Dolly Momoiro, Yasmine

Photographer: Taeden Hall

Featuring a variety of our designs!

Spring is a season of rebirth. Of the blossoming return to ourselves, to light and life. Underneath all that newness is a shadow of death, always keeping pace with us…

“Gothic Spring”

Model: Jessica

Photographer: Taeden Hall

Featuring a variety of Gloomth dresses!

 Gothic dreams in forgotten castles….

“Gothic Shadows”

Model: Cindy M Yu

Photographer: Taeden Hall

Featuring our “Valerie” dress!

Spring creeps behind a veil of snow, crocuses perk awake in the shadows of bare trees. Hibernation ends and we return to ourselves.

“Neon Rabbit”

Model: Vanessa Walsh

Photographer: Taeden Hall

Featuring a variety of Gloomth designs!

 There is something so compelling about dying malls. These once optimistic spotless consumer wonderlands are now withered shells. Someone still sweeps the floors and waters the plants. Mall goth fashion is sort of a reflection on the garish bright consumer culture, the dark underside of the subburbs.

“Mall Goth”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Viola” dress!

It was such an honor seeing the amazing Sara Camposarcone modeling my designs! Seeing how she styled some of my favorite pieces really brings them to life in a new way!

“Sara Camposarcone”

Model: Sara Camposarcone

Photographer: Taeden Hall

Featuring several Gloomth designs!

Dolls left in the attic create their own dreams…

“Dollhouse 2”

Model: Purrblind

Photographer: Taeden Hall

Featuring several Gloomth designs!

Shadows and spiderwebs. Antique toys in the attic coming to life in the night….

“Gothic Victorian”

Model: Fine Lines

Photographer: Taeden Hall

Featuring several Gloomth designs!

As the world grows increasingly hostile to anyone different we retreat to fantasy, to building our own world. One free of the hatred and limitations imposed upon us.

“Red Neon Cross”

Model: Autumn

Photographer: Taeden Hall

Featuring our “Placebo” dress!

Crafting a space entirely your own, a safe haven, a site of worship. A reflection of the inside corners of your mind…

“Dolls”

Model: Yasmine

Photographer: Taeden Hall

Featuring our “Viola” dress!

Stories cling like dust to found objects. Crucifixes with tarnished centers, dolls with matted hair and shabby dresses, books with chapters missing that we can only guess at….

“Haunted Dolls”

Model: Yasmine

Photographer: Taeden Hall

Featuring our “Periwinkle” dress!

 Wintery shadows, the cast of colored light against tattered old lace. Textures and themes.

“Lace”

Model: Azura Rose

Photographer: Taeden Hall

Featuring an array of our designs!

Dollcore- evocative of retro feminine styles laced with poison. Softness concealing strength. Ribbons, chiffon, and spikes.

“Dollcore”

Model: Em

Photographer/Set: Taeden Hall

Featuring upcoming Gloomth designs!

The new year is upon us, cast a spell for a season of brightness following a fallow winter….

“Gothic Party”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Sangoire” dress!

Emo/Mall-goth aesthetic really blew up in North America around the time Gloomth began in 2007. It’s weird to see it swinging back into fashion again. In my eyes it’s always been the sort of intersection of cute and spooky, more tongue-in-cheek than goth but less saccharine than kawaii. A manufactured, consumable style that could be found at the mall.

“Pink Balloons 3”

Model: Paige Marina

Photographer: Taeden Hall

Featuring a few Gloomth dresses!

Sugary and soft. An exploration of pastels in a pink balloon filled set!

“Pink Balloons 1”

Model: Fine Lines

Photographer: Taeden Hall

Featuring a bunch of our dresses!

The blending of Victorian style sensibilities with urban subculture life. Backdrops of filth and grit against prim ruffled dresses.

“Avenues & Alleyways”

Model: Slovelovesyou

Photographer: Taeden Hall

Featuring our “Ghost Queen” dress!

This fall the leaves burst into the most glorious over-the-top color! It made for some of the most beautiful autumn shoots I have ever done.

“Gothic Fall”

Model: Maddyvstheinternet

Photographer: Taeden Hall

Featuring our “Victoria” dress!

A delicate lolita fashion shoot with the stunning autumn leaves as a backdrop.

“Autumn Lolita”

Model: Linda

Photographer: Taeden Hall

Featuring our “Havisham” dress!

Gurololita seems more and more relevant these days, in a world so mired in sickness and sorrow. A fashion acknowledging pain, recognizing how difficult existing in a body can be at times.

“Gurololita”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Cure” dress!

A bewitching look with a Love Witch style psychedelic pink dress with huge bell sleeves….

“Pink Witch”

Model: Dolly Monroe

Photographer: Taeden Hall

Featuring our “Veronica” dress!

I grew up in a really small northern community and we did not have ice cream trucks. As a kid they always seemed so “city kid” to me. I finally got to do a photoshoot with a whole ice cream truck!

“Ice Cream”

Model: Lucy Lovesick

Photographer: Taeden Hall

Featuring our “Cornflower” dress!

I love the contrast between darling pink clothing against grimy city backdrops. Forgotten playgrounds, chain-link fences, and crumbling cement against frills and bows.

“Schoolyard”

Model: Lucy Lovesick

Photographer: Taeden Hall

Featuring our “Strawberry Milk” dress!

I fell in love with this abandoned mansion during a driving lesson (of all things). It’s got so many wild additions and finishes- statues, sculpted arches, etc. I’m so glad I got to take photos of a model with it before it will be inevitably demolished.

“Broken Castle”

Model: Azura Rose

Photographer: Taeden Hall

Featuring our “Fondant” dress!